How is Augmented Reality Changing the Marketing Game.

admin January 6, 2020 0 Comments

Augmented Reality became known to the general public/mainstream after the initial release of the PokemonGO, an AR location based game and it’s a worldwide success.

Since then many different companies and startups went into Augmented Reality and are changing the industry and raising the standards. These are only few examples of how will Augmented Reality change Marketing forever in the next couple of years.

 

Augmented Reality Scavenger Hunt

  • Imagine having a location based scavenger hunt. Be that in the food & bewarage industry or else. Users using their location an phone to earn rewards and potential coupons.

Augmented Reality Business Cards.

  • Business cards are an essential part of every business and most of the time they represent you and your company. Think of it as a “website” but only in the physical format. Being able to create and visualize the 3D content using the AR provides a new experience for a potential client and showcases the companies work and presentation.

Augmented Reality Instagram Stories / Filters. 

  • In the past decade, Instagram had an important role in the digital marketing world. From Influencers to company profiles there is no doubt that instagram is the way to go if you want to reach Millenials. Recently Facebook introduced the SparkAR Studio which can be used to create the all kinds of different filters using Augmented Reality.

These are just some of the examples and changes we are going to see in the next couple of years in terms of improvements in the marketing and how the brands / companies will reach their end clients.

 

If you are interested in some of those solutions for you or your brand feel free to contact us.

Here are some of the examples of the Augmented Reality in the action. Enjoy!

 

Car Showcasing and Customization Solution for Dealerships.

 

Augmented Reality Business Card Solution

 

Author:

Josip Vlah

CEO: Phi-Technologies

 

 

 

 

 

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